What is the online reputation of dentists?
Are dentists well-rated on Google? Do they have many reviews?
We aimed to answer these questions through a study conducted on a representative sample of 1,195 Google My Business pages for dentists.
Distribution of Google ratings of dentists
- 58% of dentists have a rating higher than 4/5
- 36% of dentists have a rating between 4.6 and 5
- The average rating for dentists in France is 4.1/5
Distribution of Google reviews of dentists
- 95% of dentists' Google pages have fewer than 100 patient reviews
- More than half of dentists' Google pages (52%) have fewer than 10 reviews
- On average, a dentist in France has 25 reviews on their Google page
Are dentists well-rated on Google? Do they have many reviews?
A number of
A Google rating of
What to make of these results?
Overall, we observe a lot of positivity regarding dentists’ online reputation. Indeed, unlike certain specialties where a discrepancy is observed between Google ratings and the actual quality of care (to be seen in our upcoming publications), dentists are very well-rated by patients.
However, we note a low engagement from patients in leaving comments, whether positive or negative. This leaves certain questions unanswered:
- Knowing that dissatisfied patients leave more comments, does this mean that patients are more satisfied with the care provided by dentists than by other specialties?
- Are patients less inclined to leave comments on Google about dentists?
In any case, these results may demonstrate a lack of communication between patients and dentists. Because a Google page with many reviews reassures patients about the quality of care provided. Observing that a dentist responds to reviews posted on Google is even more reassuring as it proves they care about their patients and their feedback.
So, patients, speak up!
