What is the online reputation of dermatologists?
Are dermatologists well-rated on Google? Do they have many reviews?
We aimed to answer these questions through a study conducted on a representative sample of 868 Google pages of dermatologists.
Distribution of Google ratings of dermatologists
- 88% of dermatologists have a Google rating below 4/5
- 71% have a rating between 2.6/5 and 4/5
- The average rating is 3.2/5
Distribution of Google reviews of dermatologists
- 91% of practitioners have fewer than 100 patient reviews
- 68% of them have between 10 and 99 reviews
- A dermatologist has an average of 25 reviews on their Google page
Are dermatologists well-rated on Google? Do they have many reviews?
A number of
A Google rating of
What to make of these results?
With a rating below4/5 for the majority of them, it’s clear they are not very well-rated. However, we know it’s important to cultivate a good online reputation and have many positive reviews. Indeed, it’s estimated that 8 out of 10 patients read Google reviews before choosing a practitioner. Furthermore, we know that a good rating and positive reviews reassure patients and encourage them to book an appointment. This therefore sets you apart from the competition and improves your visibility on Google. Here, the problem is that this reflects a discrepancy between practitioners’ Google ratings and the actual quality of care provided. Indeed, we know that the vast majority of patients are satisfied with the quality of care in France.
On the other hand, we notice a rather significant engagement from patients when it comes to leaving a review for the practitioner. Indeed, the majority of them have between10 and 99 reviews.
Just like our previous study on dentists, these results perhaps demonstrate a lack of communication between patients and practitioners. Therefore, the quality of care provided by dermatologists deserves to be better represented on Google. The aim is toreassure patients to encourage them to book appointments.
How? By giving them a voice!
